Miindset, the AI-driven platform to help employees manage their mental health, has launched Miindset Marketplace to bring its users complimentary services to further enhance their wellbeing.

Miindset Marketplace introduces the first Miindset Marketplace partners as Moodbeam and Map My Tracks. Brands that align with Miindset’s mission to change attitudes to workplace mental health.

Whilst Miindset works to provide employees with instant access to AI-driven wellness support and employers with an anonymised picture of mental health across their company, its partners in the Miindset Marketplace will deliver complimentary services.

Moodbeam offers a wearable device which allows users to log how they feel at the push of a button, in real time. The data this produces helps users to understand how their daily lives impact their mood, sleep and activity through the digital mood diary companion app.

Map My Tracks brings together people who enjoy the outdoors and have a passion for their health and wellbeing. The benefits of physical activity on mental health are well documented. Map My Tracks makes it easy to track your outdoor activities, gain insight on your performance and tell the whole story of your adventure with photos.

Moodbeam and Map My Tracks are the first of many partnerships in the Miindset Marketplace, to be announced in the coming months. Together, the Miindset Marketplace partners offer users a complete, integrated picture of improved wellness, mental and physical health.

Speaking about the launch of Miindset Marketplace, Marina Nicholas, CEO of Miindset, said: “We’re on a mission to change workplace attitudes to mental health, but we know we can’t do this all on our own. The Miindset Marketplace invites strategic partners into a mutually beneficial relationship with Miindset and our customers. These partners bring additional tools and services that compliment each other; from tracking devices and exercise programs to educational courses, all within one App.

Christina Colmer McHugh, Co-Founder of Moodbeam, said: “Partnering with Miindset is a natural fit for us. We can bring our knowledge of how real time wearable technology can improve people’s wellbeing to Miindset’s knowledge of how AI can provide that ‘instant response’ when people need it the most. We’re very excited about the Miindset Marketplace and growing into the future together.

Nick Tatt, Founder of Map My Tracks, said “Our goal has always been to make it easy for people to exercise outdoors and enjoy being in nature to help with their physical and mental wellbeing. We already have millions of people using Map My Tracks during their leisure time and this partnership with Miindset will provide the same wellbeing benefits to an increasing army of remote workers and those taking to their bikes on their daily commute. We're looking forward to developing this partnership with Miindset in the future.”

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More information is available at miindset.com

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About Miindset: Miindset is a mental health platform used by employers to support the mental health of their workforce. Miindset is the first platform to use artificial intelligence (AI) to deliver exactly the information employees need, right now, depending on how they are feeling in any given moment. The platform gives employers an anonymised picture of the mental health of their company, allowing them to tailor the mental health provision they provide.

About Moodbeam: Moodbeam was founded in 2016 by the Gadget Shop founder and Red5 co-founder Jonathan Elvidge, and former journalist Christina Colmer McHugh, who came up with the idea after her daughter became anxious at school. The device won the Innovation Partnership Award at the 2019 Barclays Entrepreneur Awards in London. Moodbeam’s wearable device and companion app allows users to log their mood and monitor their emotional wellbeing. The device, which links wirelessly to a paired device, gives insights into how moods change over time, showing patterns and trends that can support positive change and can be shared with trusted family, friends, and colleagues. For more information, please visit https://www.moodbeam.co.uk/

About MapMyTracks: Millions of people around the world use Map My Tracks to track their outdoor activities and adventures, gain insight and share their special moments with others. Bike, run, hike or just heading out for a stroll… Map My Tracks is used to track every day activities, extreme adventures and live experiences at sports events. Founded in 2007, Map My Tracks continues to be at the forefront of streaming live fitness metrics to an online audience. For more information, visit https://www.mapmytracks.com